The customer life cycle can be described in five distinct steps: reach, acquisition, conversion, retention, and loyalty.
In layman's terms, this means getting a potential customer's attention, teaching them what you have to offer, turning them into a paying customer, and then keeping them as a loyal customer whose satisfaction with the product or service urges other customers to join the cycle.
Statistically speaking, the cost of acquiring a new customer costs five to ten times more than retaining an existing one. Not only that, but repeat customers spend, on average, 67% more.
Every phase in the customer life cycle is important, but there is a clear advantage to developing existing customers into loyal advocates who drive higher profits and influence new business. I help you solve this problem in an economical way. You'll be able to engage existing customers more often and connect with new customers with less effort, allowing you to focus on all the essential tasks of running your successful business.
Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge year-over-year. When it comes to providing ROI, there's a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. You have a business to run. Updating (building) the company website, posting to social, managing Facebook ads, and analyzing the marketing ROI often take a back burner, keep you up late at night, or get left off all together. The challenges of running a business are demanding enough! In the next few minutes You'll discover a better way to engage customers and keep them coming back again and again.
Text Messaging (SMS) and Picture Messaging (MMS) platform helps marketers and business owners engage customers and increase revenue on demand. Many owners report immediate increase in customer traffic within minutes of sending out a text message coupon or offer.
Text marketing combines the intimacy and immediacy of SMS messaging with the most effective means of communicating to a large group of people simultaneously. Many large corporations - the Coca Cola Company, Walmart, Toys “R” Us, etc. - have recognized the potential of SMS messaging and have integrated text messaging for business use into their mobile marketing strategies.
However, text message for business use is not just for large, multinational corporations. Every business that uses text marketing - no matter what its size - can benefit from bulk SMS messaging.
Bulk SMS messaging is an inexpensive way to increase sales in a crowded marketing environment. It can also help to develop brand loyalty and ensure your customers return time and time again.
SMS marketing is a way of reaching customers through text messaging. Using a web-based program, you can send mass texts to subscribing customers, set up campaigns where coupons are sent automatically over time, engage customers in polls and questionnaires, or even run a sweepstakes contest.
75% of people would like to have offers sent to them via SMS.
Text messages are read on average in under five seconds. 90% of all text messages are read in under 3 minutes.
77% of consumers with texting capabilities aged 18-34 are likely to have a positive perception of a company that offers text capability.
Over 80% of American adults text, making it the most common cell phone activity and text messages have a 98% open rate, while email has only a 20% open rate. Are you ready to start maximizing your mobile marketing efforts? Sure the multi-national corporations seem to have endless budgets and all the latest marketing technology, but now Your business can have access to the same text message services.
SMS is a great, non-invasive but personal way that businesses can touch base with an entire contact list quickly in order to engage and incentivize. Text Messaging allows business owners to send their existing customers up-to-the-minute information, surveys, quizzes, and instant coupons, all with the ultimate goal of developing additional revenue channels.
Do you know very many adults without a mobile phone? How about business owners without one? Have you had a customer without a cell phone? Here’s the leap, but I have pretty good evidence it is true: If they have one, they likely use text messaging on it, too.
Now You can quickly and easily spread the word to your best customers with a simple text message. People respond much quicker to SMS than any other form of communication.
Text message marketing is a permission-based approach to sharing short updates or specials with your customers. It lends itself to point of sale or retail offers, but not entirely. It’s also a good way to share news, updates, ideas, and special offers with customers with whom you have a relationship and who express interest in signing up.
Sentext Solutions is the affordable business text message service provider, offering a complete mobile marketing solution for your business needs.
The greatest advantage with SMS marketing is speed and efficiency. You can send out a short, quick message in a moment and your customers will begin to respond. Compare the ease of use to creating all the content for an email news letter to only have 20% even look at it and far less take action! No thanks. I'll send a 160 char. text a few times a week and spend my time more efficiently.
“I have been doing business with SenText Solutions for over a year now with all 3 of my businesses. My business has increased its sales tremendously by this simple text program. Reaching your target market by one text can make a huge difference in one day. I strongly recommend this company.
“In a world that is constantly advancing when it pertains to social media and technology, SenText Solutions offers the most economical and easiest way to communicate to your customer base using text marketing. After comparing other companies and prices, SenText Solutions was the most affordable and user-friendly. Using SenText Solutions’ text marketing feature has kept my clients informed, as well as excited about our company. This is definitely the best decision I have made in advertising.” Check out plenty of other customer experiences
Financial & Tax Services
It has been nearly 4 months since we signed up with SenText and we have over 370 subscribers. It is a great way to communicate with our customers and offer them weekly deals and keep them coming back. I really like being able to reach our customers instantly any time I want to.
Business owners everywhere are loving the power text marketing is bringing them. They really get excited once realizing the targeted messages can be sent for just pennies and each message drives meaningful ROI. Are you ready to connect with your customers in a meaningful way? Ready to send them timely offers they will anticipate, open, and respond to with their buying dollars and share with friends? Start your business text messaging service today and take control of under performing/unknown marketing efforts!
“Our text message system has definitely made an impact in business. It amazes me that as soon as I send out a text message, my store phone begins to ring and undoubtedly, someone on the other line is calling to make a purchase.
Text messaging is a great resource for business and it continues to prove its success each time we use it.”
“Sentext Solutions is the most effective way to reach out to our customers during slow times. In just a few minutes I can tell over 900 customers about a special and they will begin coming in within minutes!”
Hello, My name is Aaron and I'm really glad you're here! So many customers are benefiting from our business text message service and I'm excited to help you too. I am confident you'll love the results of text marketing for your business.
Speaking of love, I really enjoy Olde English Bulldogges, building houses in Honduras, travel and discovering great new places to eat or enjoy that perfect cup of coffee. That actually works very well since Sentext is perfect for local businesses who typically are some of the best places to discover, enjoy, and share! Let's partner and build your mobile marketing campaign. Together we will grow customer base and your business will flourish.
To your success,
It means that you most likely don’t understand the compliance or regulatory rules and probably have heard of the few companies that got sued.
Mobile messaging has been around for a while and despite its evolution, the processes and procedures are very clear.
Due to the mobile messaging space being more regulated, consumers have to give you permission to receive messages from your business.
That means they need to opt-in. In most cases, double opt-in.
That means they are giving you permission to send them messages on the most personalize device they own.
According to a study by Yankee Group, the majority of customers are willing to share personal information for better rewards, yet only 26% currently receive mobile messages with this sort of content. That’s mainly because businesses haven’t adopted it yet.
When you work with trusted partners, you can get started following some simple steps and not be worried about this.
We think that the fastest way to grow is with new customers not getting existing customers to spend more.
For most small businesses, 80% of their revenue comes from 20% of customers— existing customers.
It’s been reported that it costs five times more to acquire new customers than to get existing ones to return.
When launching your new mobile messaging program, it’s wise to start with your existing customers.
Despite having an email list, not everyone on your email list actually sees’s/gets your newsletter.
Most retailers I speak with experience about 20-28% open rates.
If you have a list of 15,000 customers, only 3000 or so could actually be getting your communication.
If you had a mobile list of 3,000 subscribers, 2,940 of them would see your message as 98% of messages are opened and 90% are read within 3 minutes.
Despite having a growing Facebook or Twitter presence, only 2% (if that) are seeing your content on social media due to Facebook’s algorithm. If you’re using something like Facebook Ads, that’s a bit of a different story, but your organic reach is super low.
At the end of the day, some of your customers might just want to hear from you in a more convenient way such as mobile messages.
As for getting new customers…
By integrating your mobile call-to-action throughout your existing media assets, you’ll most likely acquire new people that prefer that channel.
So while mobile messaging isn’t always guaranteed to drive all new prospects, it tends to be a nice little side effect of growing your mobile database by leveraging cross-channel promotions.
We get it, SMS text messaging is not “cool” because it’s short, sweet and to the point. 160 characters to be exact.
Your marketing doesn’t need to be cool in order to effectively capture more data about your customers while delivering them a rewarding experience.
Not only that, you’ll be communicating with your customer in a conversational tone that builds trust and gives you a chance to have ongoing future interactions.
There are plenty of businesses that don’t use mobile messaging for coupons.
You marketing doesn't have to include sending a coupon. What about promotions, announcing events and strategic offers to get customers to visit more frequently and spend more money.
Incremental sales equals real money impacting the bottom line.
Think of mobile messaging as a new intimate and exclusive way for you to communicate with your customers.
Working with a trusted partner, you’ll identify creative ways you could get your message in front of your customers that adds value that doesn’t include discounts.
If you work with an experienced partner, there are some simple ways to determine how big you can grow your mobile database based on your existing customers base and reach.
Understanding the size of your database will help you determine how many messages you’d send on a monthly basis.
Additionally, if you’re leveraging strategic offers that drive more visits and sales you’ll find a mobile subscriber can be worth far more than the few cents it cost to reach them.
Pete’s Ace Hardware found that one mobile subscriber was worth $427 in new sales on a yearly basis.
Now imagine they had just 1,000 subscribers…
That’s $427,000 per year in new sales generated by the mobile program.
If you’re curious that would be a great return on your investment for the cost to execute a program of that nature.
We can talk about how your business can execute a program like Ace Hardware by contacting us here.
Mobile is one of the fastest growing marketing arenas when it comes to innovation which makes it highly trackable so you can measure your success against your business objectives.
When you integrate your mobile messaging efforts into your CRM you can identify which customers are the most engaged, which converted to sales and which offers and messages got them to take action.
All of the insights and data you can capture from viewing your customers behaviors through this mobile lens means you can optimize in near real time to achieve your goals.
Mobile is very measurable when executed correctly. If you’re working with a trusted and experienced partner, your mobile messaging campaigns can be live within a matter of a couple weeks.
It’s also not going to cost you an arm and leg.
Most retailers are spending between 3%-8% of their marketing budget on mobile.
It doesn’t have to be your biggest investment to get a great ROI and contribute to your bottom line.
With the near real-time track-ability, you can quickly adapt your program to improve its performance eliminating most of the risk.
If you’re working with an experienced partner you’ll eliminate even more of the risk.
You don’t have to (and shouldn’t) dive into mobile marketing alone.
Working with an experienced partner, you’ll get the education, technology and guidance you need to get started with mobile messaging.
You also don’t need to go from zero to 100 in a week.
With our clients, we focus on a crawl, walk, run, fly approach so that you can learn how mobile fits into your business as it’s growing and becoming a part of your marketing mix.
It’s time you stopped brushing off mobile messaging in your business. When implemented correctly, it can easily become a key component in your marketing strategy and contribute to your bottom line goals.
Move beyond the “old way” of doing things and start to experience how a mobile messaging campaign can help you learn more about your customers so that you can send more relevant messages, resulting in higher engagement and conversion.